Wednesday, March 30, 2011
Big Bucks with Big Signs
Frank Rolfe started his billboard empire from his coffee table, as a fresh graduate from Stanford University. It began as a resume builder for graduate school applications, and ended with a sale to a public company 14 years later. Using unique strategies he developed from desperate competition with much larger adversaries, Rolfe eventually owned more billboard units than any private individual in Dallas/Ft. Worth. Along the way, he fine-tuned the techniques to find billboard locations, rent advertising space, and sell signs and leases. Rolfe was an aggressive buyer of billboards during the Texas recession of 1988-1992, and built or bought during his career the astounding average of two billboard faces per month - one every two weeks for fourteen years straight. He was also able to individually rent one billboard face every two days. Here is a sample of what you will find inside: Understanding What Creates Value Getting Started: Checking Laws and Doing Research Finding Locations and Getting Permits Additional Ways to Find Locations Getting the Land Owner to Sign the Lease Buying Existing Billboards Considerations When Buying a Billboard The Real Economics of Billboard Ownership Getting a Loan For a Billboard Deciding What Kind of Billboard to Build OSHA and Other Complications Selling Your Billboard or Billboard Lease to a Competitor Selling Advertising Space Subleasing a Billboard to a Big Rival Service the Customer Rotary Billboard Programs Looking to the Future Definitions and Terminology Listing of the State Departments of Transportation If you are ready to educate yourself and excel in the Outdoor Advertising Industry then it is time to take the next step.
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